Eileen & Ronnie Gesser are the innovative parents behind Ez Sox, the world's first training socks for kids and Ez Undeez, the easiest training underwear for toddlers.
Inspiration for our great idea: Like many young children, our son struggled with getting dressed in the mornings. Putting on his socks was extremely challenging and frustrating. One day, while patiently watching him get dressed, I decided to sew two little loops on the top of his socks. After sewing on the loops, I put a little animal face on the top so he knew which way was up. He immediately pulled on his socks! It’s an amazing feeling to see that magical “AHA” moment when your child gets it. He yelled, “I can do it”. And that’s how we created EZ Sox, The “I can do it” Sock.
Focus group for little feet: After coming up with the idea, we researched it and discovered that there was nothing like our socks on the market. We were pretty surprised, because it seemed like such a simple idea. So I made up samples and gave them out at my son’s preschool and karate school. They were a big hit with the parents and kids.
The name game: My husband Ronnie and I were brainstorming for a catchy name for our new business venture. Our son came to us and said, “Mommy, I don’t want hard socks, I want easy socks.” Ez Sox was born.
Our first big feat: We e-mailed the T.V. show “The Doctors” on CBS. To our surprise they called and asked to put EZ Sox on their show as one of the “Top 10 Trends in 2010! This was a huge breakthrough for us. We were then approached by Lindsey Biel, OTR/L and author of “Raising a Sensory Smart Child” to test our socks in an occupational therapist setting. Everyone loved them.
Our next big feat: With our continued mission to help make getting dressed fun and easy for young kids, we created Ez Undeez. The first toddler training underwear with our patented ez-pull up handles. Our journey continues as we are always thinking about new innovative products that will encourage independence and build confidence for our children.